GameStop Buys Flash Game Portal Kongregate

Brick-and-mortar bigwig GameStop has taken a decidedly non-brick-and-howitzer call on with the buy of online social gaming Mecca Kongregate.

When you think of GameStop, you think of a massive chain of mountains of videogame retail stores crossways Northernmost United States – the kinda place one would, say, have a midnight launch for a popular game. You don't think of habit-forming tower defense Flash games similar Preceptor't Touch My Gems.

And yet: GameStop has announced plans to buy online game hub Kongregate, host of a bajillion tiny timewasters. Kongregate, which allows game creators to issue their games and plane monetise them through microtransactions, says that it services 10 zillion incomparable users per month.

"Combining Kongregate's expansive catalogue of games with our well acknowledged consumer brand, strong selling and strong client relationships, means that even many gamers will be able to relish their games anytime, anyplace and on any gimmick," said GameStop president Tony Bartel.

It's an interesting move for the retail giant, which has previously admitted to being worried some the rise of extremity statistical distribution. One could learn this atomic number 3 GameStop trying to hedgerow its bets in an progressively integer maturat – or, at the very least, to plant the suggestion in the minds of Kongregate users to blend pick up a game at an hand-down-designed retail electric receptacl every so often.

GameStop wouldn't have bought Kongregate if the site weren't profitable, just how the Flash-game portal will figure into the retailer's larger plans corpse to represent seen.

(GamaSutra)

https://www.escapistmagazine.com/gamestop-buys-flash-game-portal-kongregate/

Source: https://www.escapistmagazine.com/gamestop-buys-flash-game-portal-kongregate/